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1. Predictably Irrational : the hidden forces that shape our decisions

by Ariely, Dan.

Edition: 1st Ed.Material type: book Book; Format: print ; Literary form: not fiction Publisher: New Delhi Harper Collins 2008Online access: Click here to access online Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 153.83 ARI] (2).

2. The Opposable Mind

by Martin, Roger.

Edition: 1Material type: book Book; Format: print ; Literary form: not fiction Publisher: Boston, Mass. Harvard Business Review 2009Availability: Items available for loan: Indian Institute of Management Udaipur [Call number: 658.4092] (1).

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